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Hanover Pennsylvania-based Utz on Friday completed its reverse merger with Collier Creek Holdings, a publicly listed shell company which will be renamed as Utz. Stacie and Lissette got married in 1994, and a year later Lissette started running Utz’s outlet store and mail-order operation, which had him working the cashier during holidays. “This was before Campbell's bought Snyder’s Lance brands or Hershey acquired SkinnyPop or ConAgra got into salty snacks with the purchase of Angie's Boomchickapop.

Utz salty snacks were first made in 1921 in Pennsylvania by founders Bill and Salie Utz.

Lissette says he envisions Utz becoming similar to J.M. Undeterred, Lissette continued on an acquisition spree, buying three companies for around $150 million each over the next four years, as strong returns from snacking divisions at Pepsi Co.’s Frito-Lay and Campbell Soup Company put a spotlight on the industry and ushered in a wave of dealmaking. We hope you enjoy our story…, Sign Up to Stay Connected and Receive 25% Off your Purchase. Utz, the nearly century-old Hanover, Pennsylvania-based chip and pretzel maker that bought Louisiana's iconic Zapp's chip brand in 2011, has gone public as Utz Brands Inc. Trading kicked off Monday on the New York Stock Exchange. Collier Creek co-founder Roger Deromedi, a former CEO of Kraft Foods, will become chairman of Utz Brands, and it's board will be made up of a majority of independent directors.

I had the benefit of being an outsider.”, One of the first things he asked his father-in-law Mike Rice was: Where are the computers? Lissette worked through sales and marketing departments, and it soon became clear that despite Stacie and her brother Matt growing up in the family business, Lissette was the only one now interested in one day taking over. The Utz family owners have spent the past decade building their company and national brand through acquisitions and geographic growth with companies like Zappe. I also cover beauty and personal care. It makes potato chips, pretzels, cheese snacks, veggie snacks, pork skins and tortilla chips at 14 U.S. manufacturing plants in Pennsylvania and seven other states — including its Louisiana Zapp's plant in Gramercy.
As he took on more leadership in 2009, he pushed for the company, then with $400 million in sales, to merge with Snyder’s, at the time a $750 million pretzel company based in the same town as Utz near the Pennsylvania-Maryland border. We are excited to offer a wide range of products to fit your tastebuds with our portfolio of brands. The acquisition will help to strengthen both the Utz and Snyder's distribution systems and will add to the depth and breadth of Snyder's of Hanover's product line. The decision to … Our Utz SnackMasters finely craft each small batch. Utz Quality Foods in Hanover, York County, has gobbled up one of its competitors. “We’re consistent.”. Utz Quality Foods began in 1921 as "Hanover Home Brand Potato Chips" when William and Salie Utz began making potato chips out of their home in Hanover, Pennsylvania, with an initial investment of $300. “We looked at the competition and thought that ultimately, having scale and relevance would pay dividends for us,” Lissette recalls. “We built our whole life on singles, doubles—never a grand slam,” CEO Dylan Lissette says.

He said the company plans to expand through increased marketing, new products, geographic growth and acquisitions. I gravitate towards the intersection of food and mass manufacturing. So, they started Utz back in 1921. Zappe Endeavors was founded in 1985 by Ron Zappe, who died in 2010 and was a lifelong entrepreneur who turned away from the oilfield after the 1980's oil bust and started what would become affectionately known as “The Little Chippery in Gramercy” and one of the state’s most enduring brands. As a result, our snacks are crunchier, lighter, fresher and simply taste better. Our founders, Bill & Salie Utz, thought snacks should be better. Today, we are still a family managed business, almost 100 years after Bill & Salie made the first batch of potato chips in their kitchen in Hanover PA, the snack capital of the world. I head up the 30 Under 30 Food and. Much of that growth has come from the 10 acquisitions he’s engineered, including the purchase of kettle-cooked chip brands like Dirty and Zapp’s. “It's a family business, but the mentality has always been, take care of the business and the business will take care of the family.”, I cover all things food and drink as a staff writer at Forbes, from billionaires and ag tech startups to CPG entrepreneurs and wine. It ended up getting investigated by the Federal Trade Commission, and left Lissette, about to become CEO, with the hard takeaway that his family’s long-independent company would need scale at all costs to survive. Held almost entirely by the founding family up until this point, the Utz heirs are selling about 10% of their shares and merging with special-purpose acquisition company Collier Creek Holdings. Lissette will continue to lead the business with the existing management team, the company said. The family, which is now worth an estimated $1 billion, will own 50% ownership of the merged entity’s shares.
His parents divorced when he was young.

Utz, which is on track for $932 million in sales this year, now owns a snack portfolio that includes Utz, Zapp's, Golden Flake, Boulder Canyon, TORTIYAHS!

“Just doubling our business with them today would be another $120 million a year,” Lisette says. Can you service all stores? Lissette, who has five children, hopes new capital will help Utz chip away at its competitors, and he predicts it can become second to $16 billion giant Frito-Lay within a few years. Salie cooked the chips and Bill delivered them to local grocery stores and farmers’ markets in the Hanover, Pennsylvania and Baltimore, Maryland, areas. Our story began with Bill and Salie who started making and selling potato chips in 1921. Lissette acquired regional plants, like one in Massachusetts that was the last independent left in a once-thriving industry of more than a dozen local chip makers, as well as health-conscious brands that had high-growth prospects. We really were at the forefront of thinking that consolidating into a broader platform made a lot of strategic sense.”.

He said no, but mentioned that his twin, also a bartender there, was. They sold those fresh chips to small local grocers and markets, primarily in the Baltimore, MD, area. Utz Quality Foods might be acquired for $1 billion by Collier Creek Holdings Utz is the largest family-owned snack maker in the nation. Right now it gets 10% of revenue from the giant retailer, but thinks it can increase that number. I cover all things food and drink as a staff writer at Forbes, from billionaires and ag tech startups to CPG entrepreneurs and wine. “I never had my name on the door.

He was undeterred and started going for smaller, more niche brands. We hope you enjoy our Snack Super Store filled with our growing family of snack brands! They later moved to Cape Cod, then he was a page for the late Senator Ted Kennedy in D.C. After spending senior year enrolled in a Jesuit boarding school in Mississippi, he and his twin enrolled at George Washington University. “I would plug my laptop in but have no one to email,” Lissette recalls, noting that within a few months, the entire office had laptops. Smucker, a publicly traded company that’s still partially owned by the third-generation CEO Mark Smucker and his family. Held almost entirely by the founding family up until this point, the Utz heirs are selling about 10% of their shares and merging with special-purpose acquisition company Collier Creek Holdings.

When it comes to opportunities, Lisette points to Walmart as one place where he thinks it can grow. All Rights Reserved, This is a BETA experience. The hand-operated equipment used at the time produced approximately 50 pounds of potato chips per hour.

The deal with Collier will allow Utz to pursue its goal of becoming the fastest-growing branded snack company in a growing salty snack category, Dylan Lissette, Utz's CEO since 2013 and a member of the founding family, said in an announcement. While he’s confident that investors will eat up the shares, it’s in part a defensive move, in light of the fact that many smaller brands in the industry have been bought up in recent years, like Angie’s Boomchickapop. We are Utz. “When you grow up relatively poor, you're hungry and you're motivated,” Lissette says. So, they started Utz back in 1921. and other brands. Here are the well permits filed for Aug. 23-29. You’re not going to be on anyone's radar when they want to buy $1 billion worth of snacks.”. They thought snacks should be made from clean, simple ingredients, minimally processed to bring out the natural flavor of farm-grown potatoes. We are Utz but we are also Bachman, Zapp’s, Dirty, Golden Flake, Good Health, Snikiddy, Boulder Canyon, TGI Fridays Snacks and TORTIYAHS! “The alternative is we end up sold to somebody, someday,” says Lissette, while calling in from his home office in Hanover, Pennsylvania.

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