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From the book jacket: "Growing up with the last name Hogshead would give anyone an unconventional point of view. This reminds me of a Gallup Poll I saw recently that found that 19 percent of employees were actively disengaged with their work. But how do you leverage this channel and maximize its potential to expand your brand? And somebody puts the wrong zip code on the FedEx slip, and the stuff doesn't show up. That's a whole lotta' regret. You can sit around and think about this "Who am I?" In spite of the many tools and resources they have, marketers still struggle with content creation. Everybody freaks out because the guy's going in a new direction. More than one million individuals worldwide have taken the Fascination But the reason Number 17 had such a heroic role was that about three weeks before my final files were due, I called my publisher, Penguin, and I said, "You know, the book looks good, but the book doesn't look great. That translates in higher deliverability – the more predictable you are, the more of your emails will reach the inbox. look at your email template: what could you do So in a job, if you're constantly creating a better reputation, a better network of people who support you, fresher skills, a list of impressive accomplishments—all of those things are portable equity. I have a performance review on there where people can give me a performance review so I can be—. someone people know they can count on. Let's talk about 'aspire to be the dumbest person in the room.' Godiva and Coca-Cola. “There’s never been a time when it’s more important to understand how your brand should communicate, and how to apply that insight to add distinct value. SH: Portable equity is what I call the personal capital that you get to take from one job to another—or more precisely, that propels you from one job to another. It looks like a flashback to the Gordon Gecko era. your website, blog, social accounts and emails – is your logo easily All rights reserved. But the reality was, it was really, really hard because there's so much that I had to learn from the ground up in terms of printers in the U.S. versus China and copyeditors and how books are formatted differently than a spread ad, and on and on and on. What does that mean? “Identify what your brand is already doing right – and then do more of it.” Your emails are a great place to start! Every sending platform has its own guidelines, and failing to follow them can cause you trouble. Sally's website: www.radicalcareering.com, Email: sally (at) sallyhogshead (dot) com, Tom’s BioMedia SightingsTom’s Photos (flickr), BooksEbooksManifestosNewspaper ColumnExcellence Now.com, Training VideosSpeaking SamplesOff the CuffTom’s TopicsThe Little BIG ThingsAudio, Online CoursesMultimedia CollectionsTom Peters Company. Please provide a few details regarding the upcoming event so that we can better assist you. industry's highest award for professional excellence. But after about three and a half years, I felt as if I just wasn't learning anymore. You're going to be most successful when you unapologetically express yourself—your talents and your strengths and your personality. [LAUGHTER]. That's good. SH: Right. Want to learn more about branding? [18], The questions are worded to find what social cues someone gives off. And that's careering—that's bringing action into your career—intelligent action. Every time you send out an email, you have a chance to be “Your company can’t Her campaigns for brands such as MINI Cooper, Nike, and Coca-Cola have fascinated millions of consumers. [15], The assessment was called the "F Score," which is a personality test used to determine one's personality archetype out of 49 "archetypes. SH: Everybody wants to be the smartest person in the room, it's only natural. But it was so amazing to go from this point in my career where I felt I had mastered all the things I needed to know—to then being way on the bottom of the totem pole. So I had creative control and, to a certain degree, editorial control. Anyone who cherishes linear hierarchy or traditional corporate games will hate this book. At the end of the assessment, the user is presented with their best and worst methods of communication. Once that happened, a bidding war started because suddenly people could see what I was talking about. assessment that measures how others perceive you. their personal brand. [...] It would seem like artifice and inauthenticity, perhaps, to a small businessperson who's already in perpetual survival mode." She has been named the “#1 Brand Guru in … She has been named the “#1 Brand Guru in the World,” and her last two books, Fascinate and How the World Sees You, are both New York Times bestsellers. Yeah, which reminds me of another one of your little factoids which states that you've gotten way too bureaucratic when you spend money on head hunters for new positions, but don't spend a dollar on a birthday card for an employee.

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